Professional web design is simply a must for businesses that want to stay ahead of the competition. Web design — especially web design that caters to mobile devices such as smartphones and tablets — can make a company stand out and reach customers previously difficult to get to. Today, the Internet plays a major role, directly or indirectly, in most areas of our private and business lives. There are more than three billion users of the Internet today. It just makes sense to make the most of it!
Professional web design companies know just how to appeal to the average consumer. Businesses interested in reaching out to the most users possible should take heed to these three pieces of advice. When it comes to web design, there are certain things you simply must do:
- Make Your Website Mobile-Friendly: An increasingly prominent volume of users access the Internet not on their desktops or laptops. Rather, they are using their mobile devices. Because of this, websites are rushing to make sure users can successfully use their pages by configuring their web design to accommodate, among other things, smaller screen sizes and lower processing power. Be sure to make your webpage compatible with all devices, not just traditional computers.
- Always Direct Your User to Other Pages: Websites that constantly direct users to other pages tend to do better than those that don’t. Users like it when the webpage takes charge and shows what they want to see immediately. Being too vague or “relaxed” can actually be detrimental to the webpage.
- Use Search Engine Optimization: Search engine optimization (SEO) is a digital media marketing strategy that designs web content in order for it to appear on top (or as close to it) of a search engine results page. Pages that appear on top of Google and Bing results pages tend to get considerably more traffic than those that don’t. Consider, too, that 93% of all Internet sessions start on a search engine; that search engines are the primary driver of traffic to content websites; and that globally search engines process an astounding 100 billion searches every month. SEO is one of the top online marketing strategies out there today!
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