How to Hire The Right Web Design Firm in 3 Steps

September 10, 2014 by - Content of marketing plan, Internet marketing content, Web design companies san francisco

Seo content writer

Your parents and teachers were right when they said you only have once chance to make a good — or bad — first impression. Though times have changed, this saying is still applicable in today’s modern world, especially in terms of creative web design.

Your company’s web site is the first impression most potential customers have of your brand, similar to the associate who greets customers over the phone. In today’s digital marketing age, custom web design is just as important as having a solid content marketing strategy. In fact, they work in tandem.

As such, it’s important for businesses both large and small to take advantage of professional web design services in order to put their best brand forward. Having a custom web site design by an experienced web design firm can make all the difference in building customer loyalty and brand recognition. Feeling a little lost? Here are three tips to help you find the best web design firm for your brand’s needs.

Go with the pros

Your web design firm of choice should be a real, legitimate business with the credentials and portfolio to back it up. This doesn’t mean that they need to have sprawling office, however, it does mean that you should avoid hiring friends, families, or a friend of a friend of a friend, as your web developer. It’s important to establish a mutual, professional business relationship with your web team. This includes being able to negotiate comfortably, and provide constructive criticism. ask for references or to see sample’s of past or current work.

Look at their website

If the web design firm you are considering doesn’t even have a website, move on. If they have a website but it’s poorly design, move on. Web design companies should have strong, visually engaging and easy to use websites. After all, this is their specialty. Anything less than is a major red flag.

Ask questions

Don’t be afraid to ask questions, and lots of them, such as whether or not your company’s website will be designed from scratch or from a template. An experienced and strong web developer will design a custom website, not one from a tacky template. Your website should be distinct and original, and reflect your brand, not someone else’s.

It’s important to do your research before hiring a web designer. It may take some time, but your brand will thank you for it.

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