The Internet is a powerful tool. It promotes instant gratification, global communication, and massive amounts of information sharing. An estimated 27 million pieces of online content are shared each day, which is both wonderful and overwhelming for businesses looking to reach new consumers. On the one hand, consumers can act as one of the best (and cheapest!) marketing tools out there, sharing information about a company with just a click of their mouse. On the other hand, since the Internet is so saturated with information on virtually every topic, it can be hard for consumers to find information about relevant businesses, if those businesses don’t have a strong marketing strategy in place for their online presence. It is thus highly important for a business to increase visibility with SEO practices in order to stay competitive.
The benefits of SEO are endless. When doing research about a product or service, at least 75% of consumers won’t even scroll beyond the first page of search results; therefore, it is essential for relevant providers to appear on that first page, preferably as close to the top as possible. An SEO branding strategy is often the best tool to make this happen. It is rated among marketers as being the most effective lead generation tactic available for the online community.
What if you are a business owner, but you aren’t sure how to make SEO work for you? Thankfully, there are a number of SEO marketing companies out there who can help you develop the perfect strategy to meet your needs. These SEO consultants can help with everything from preliminary branding to coordinating content creation for your website. Content creation is especially beneficial, with half of all marketers citing it as “very effective” for successful SEO. More than three quarters of all marketers who conduct strategic SEO campaigns rely on content creation as a major contributor those campaigns.
Whether you end up outsourcing SEO work or mastering it yourself, it is clear that in today’s marketing environment, the key to remaining competitive as an online service provider is to increase visibility with SEO. With 93% of online experiences beginning with a search, this is one marketing trend that will undoubtedly remain relevant for years to come.