If you?re a business owner hoping to get the most word out about your service possible, a website is a no-brainer. A well-done website make a business ?real? for clients, giving a professional veneer to all considering your services. Digital marketing depends heavily on the first impression, the first 10 seconds being the most crucial, and a good graphic design company is crucial. But really: what are the total factors at play when creating a website, and what should you be the most concerned about?
1. Growth
One thing that a professional graphic design company will address during web design is growth, and you should be prepared to use more than you would originally expect. A web hosting company will offer a certain amount space depending on what plan you choose; it?s important to choose on with 20% more space than you originally planned upon. Why? You need to allow for growth. In fact, growth is almost definitely bound to happen if your company and website are successful! A web development company should be able to provide you with many different options and advice on how to capitalize on the space you have.
2. Domain Name
You?d be surprised by how important a domain name is to the success of your website. For one thing, a domain name that is relative short and catchy is easier for people to write down and remember. For another, it can factor into other things like logo design, and is generally what people think of first when it comes to web-based businesses. Though it depends on your domain name registrar, in general domain names can be from 26 to 67 characters long. With that being said, the most successful domain names are under 20 characters long. Remember: you want to make it as easy as possible for people to know who you are.
3. Performance
If a web page takes more than three seconds to load, about 40% of people will abandon the page. As such, a website needs to load as quickly as possible, particularly if it holds a good amount of information. While a graphic design company can help you capitalize on how much content is on each page ? and which content is the most important to communicate ? you also need to focus on how quickly that information is communicated. This is particularly important if your site requires a good amount of video, which not only takes up space but requires a well-performing site to play correctly.
Designing a website isn?t the easiest task, especially when you know how important it is. But with the right web design company, and your personal input, you can expect to end up with a site that?s both attractive and efficient, doing exactly what you need it to do.