In the internet age where search engines and social media websites are littered with spam and useless information, it’s crucial to establish an online reputation that differentiates you from competitors. Achieving this goal is nearly impossible without a distinct and consistent focus on professional web designing.
While you can buy fake Twitter followers, fake Facebook friends, and post phony links to drive traffic to your website, the only way to obtain and keep a real group of loyal customers is through a combination of aesthetics and analytics. Here are three things you need to keep in mind when developing your company’s online presence:
Search engine optimization: SEO analysis has become so important that there are now businesses who exist for the sole purpose of maximizing the clicks your website gets by incorporating target keywords that relate to your product or service. Getting to the first page of a Google or Bing search is a monumental task; over 100 billion search inquiries are conducted around the world each month. With the right information in your blog posts, articles, and featured news stories, your ranking on these websites will grow and potential consumers will be linked directly to your website.
Digital media: The attention span of the general public in the digital age is almost non-existent. Having too many cluttered words and a bland look to your website is not the way to attract customers. Online video content exceed 50 billion views each month, and users only read about 28% of content they scroll through on a web page. Adding visual elements through digital media is a great way to keep potential clients on your website once they get there.
Website design and maintenance: Another key aspect of retaining people who find your website is making sure that it is pleasing to the eye and easy to navigate. Web designing is all about incorporating the information you wish to include in a user-friendly manner. Keeping up with your web designing is just as important as initiating the process. An estimated 40% of people will leave a web page if it isn’t mobile-friendly, so making sure you keep track of all the new advances in phones, tablets, and other devices is important as well.
If you feel your business isn’t where it should be when it comes to web designing, seek out a professional that can combine the three things mentioned above. They can give you expert advice and provide the knowledge in coding and marketing that you need to take your business to the next level.