All businesses, great and small, depend on their website to find customers and conduct business these days. Having a sleek, well organized and professional website really helps increase business– marketing surveys show that 62% of businesses increased sales after investing in a customized website. If your business is in need of a new or upgraded website, choosing website designers can be overwhelming. Here are a few tips to make your search easier:
- Look for a Developer Who Can Create a Good Looking AND Functional Website
Your website’s design is one the most important first impressions your potential clients are given. Approximately 75% of online users say that they gauge a company’s credibility based on their website design. In fact, 50 cents on every dollar spent in the United States is directly influenced by the content on a website. Having an attractive website is crucial for giving customers confidence in your product and services.
On the other hand, if your beautiful website is slow or cumbersome to use, you will do more damage than good on the impression you’re giving potential customers. Particularly with the mobile view of your website. About 61% of potential clients who visit a mobile site and find it slow or hard to navigate will not visit the website again. Look for website designers who have websites in their portfolio that are both appealing to the eye and easy to use.
- Paying for Quality is Worthwhile
There are lot of cheap or free website templates that are appealing, however these options have few features and no room for customization. Website designers who develop a custom website for your business can offer quality you just wont get from a cheap template web solution.
Why is this important? It’s important because getting your website on the first page of a search engine’s results is the #1 driver of traffic to your website. Google uses the quality of design to rate a website and rank it in web search results that pertain to your business. Having a well-developed, quality website design will considerably improve your business’ online visibility.
- Look for a Web Development Agency Who Understands Your Business
A functional website is so much more than just the interface that the client sees– the most useful websites involve web applications and business management software that customers interact with to help a business provide services and perform tasks.
As you can imagine, developing a multi-faceted system this intricate requires a significant grasp of your business. For this reason, it might be helpful to look for web application development services who have other clients in your industry.
- Look for a Comprehensive Support Plan
When your beautiful new website is rolled out, your contact with your website designers should be just beginning. The first few months that a new website is in place, it is common for issues to come up that need to be resolved. Make sure that your web developer offers a “warranty period” in which they are available to fix any glitches that might appear. After that period is over, working out a plan for ongoing maintenance with your web developer is a prudent idea.
Does your business have a custom developed website? What tips would you offer to other businesses looking to hire a web development agency? More.