For a small business, there are a few ways to stand out from the crowd when it comes to the Internet and Internet marketing. There are online content and marketing agencies that produce numerous services in house. They include website management and makeover, social media management, including Facebook, Instagram, and Twitter, and SEO.
While the first two may seem like givens given the proliferation of social media in today’s environment and the need and desire for a great website that attracts potential customers, SEO or search engine optimization is a well-overlooked possibility for many small businesses, seeing that search results often determine the customer count.
Search engine optimization works by funneling traffic to a website by increasing the website’s search engine ranking, which can make for a big difference when it comes especially to local results. Having the right keywords in the website’s coding helps; those keywords determine what words will have your website pulled up on the search engine.
But search engine optimization is what raises that overall ranking. Search engines are the starting point for most of the web traffic today. 93% of online experiences start with a search engine. Search and email are still the two top Internet activities. And, of course, Google still reigns supreme: Google owns a 65% to 70% of the search engine marketplace.
There are some statistics that point to the behavior of users on search engines:
- One half of all local searches are performed on mobile devices.
- There are 645 million page views of local pages in the average week in the United States.
- 75% of users do not scroll past the first page of search engine results.
- 70% to 80% of users do not look at the paid ads but focus on the organic search results.
Websites who have search engine optimization tend to perform better on search engines because the search engine optimization articles tend to raise the ranking of the website on search engines and do so organically. Search engine optimization is consistently rated as one of the top methods of online marketing.
Half of all marketers cite content as being “very effective” for SEO. Over 75% of marketers who have a search engine optimization campaign in place plan to use content creation as part of their campaign. Many marketers believe that SEO is an important part of the marketing process.
SEO works like this for a small business or a large company: An article is written using content similar to what the company is all about, whether that company is selling products or offering services. An article is embedded with keywords surrounding that company, along with a major keyword, which is the one that gets the most hits by the search engine.
A small business may generate more page views with this content, even if it is published in a small corner of the Internet world. This article will then lead to (possibly) a user clicking on something that leads him or her to the website that the original content was created for.
Online marketers describe the use of SEO as generally a beneficial way to improve search engine rankings and for content creation to be one of the many ways in which that is done. SEO campaigns also focus on the keywords in a website, to allow it to be hit with more users.
Searching for an SEO company is simple. The following words can be used in a search engine to find a search engine optimization company:
- SEO brand building
- SEO branding strategy
- SEO firm
- SEO consultant
- SEO consultants
- SEO marketing firm
- Search marketing company
- Search engine optimization strategy
- Search engine optimization service
- Search engine marketing
- Professional SEO company
And there are many variations on that. Search engine optimization is good for numerous reasons for a small business. It can elevate a small business’s organic results, leading to a higher ranking on their search engine, possibly more clicks and possibly more customers.
More customers that are happy will help with referrals. Referrals lead to more customers. Recommendations by a friend are still the most powerful tool in a company’s arsenal. They are trusted. SEO company services lead to that. SEO company services include sometimes all of the above that has been mentioned. SEO company services benefit small business owners.
SEO company services provide a quality of service that can benefit your business.