The video gives people the basics of the electrical grid and how it works for students and the general public. Many facets of the power infrastructure electrical companies are outdated and are actively becoming up to date. Introducing the smart grid allows the information gathered in real-time to help companies be able to provide the best product at the right time.
Electricity consumption is not the same all day long and can vary from area to area. This Smart grid allows the power infrastructure electrical companies to be to gather this data in real-time and use technology to improve how they are operating in their communities. Any company wants to be able to provide the best product they can and this is the next step for electrical companies.
With the rise of things like electric cars this direction the power infrastructure electrical companies are taking can potentially take away some fears that customers will be massively charged for charging their car at night. It allows the public to see the direction that those companies are headed going into the future.