What Every Small Business Owner Should Know About SEO Companies

March 16, 2015 by - Marketing email, Phoenix seo company, Seo company for small business

Digital marketing services

One of the buzzwords surrounding the marketing world these days is SEO. Since the internet has changed much of the way that people make purchasing decisions and look for businesses, it’s more important than ever for businesses — small businesses especially — to have a solid online presence. Simply having one, however, is no guarantee that people are going to actually find the website, which is why search engine optimization strategies are so important.

1. What is an SEO company?
An SEO company, which is sometimes also called a search marketing company, is a agency that you can outsource your SEO work to (among other things). Depending on the services the company offers, there will be teams of analysts, writers, managers, and web developers. Since SEO is such a specialized field and there are so many moving parts, an SEO company is essentially just made up of groups of experts.

2. What does an SEO company do?
An SEO company does a number of different things. First and foremost, of course, they implement search engine optimization strategies to help bring website’s rankings in the search engine result pages up. Since there are other factors that play in and effect SEO, as well as place the website in the first page, SEO companies also often do things like email marketing, social media, and pay per click advertising.

3. How do I know if I need one?
The benefits of SEO can be really important for a small business, so knowing whether or not you should hire an SEO company is easy as deciding whether or not you can do it yourself. Again, SEO is a very specialized line of work, so if it’s not something many small business owners know how to do. If you don’t, you need to outsource.

Do you have any other questions about SEO companies, what they do, or if you need one? Feel free to share them with us in the comments section below.



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