Why SEO Services Matter

November 19, 2017 by - Ppc search marketing, Search engine, Seo company services

Seo company phoenix

Right now across the globe, there are two sides to the argument of whether or not technology is good for humanity. Some people fear the moment of singularity, where technology may pass human beings in terms of intelligence and production. Others, however, believe that technology is not only important to the future, but it is a part of the future.

It is important to note that the people who are against technology are more than likely going to left behind regardless of whether or not they are right. This is because technology is now a part of most people’s day to day lives. Take, for instance, the fact that people will use search engines every single day to find out information about a product or anything else.

Many experts believe this is the age of information thanks to search engine results. Because people can find information on almost any topic or item online, they are not more informed than ever before. Along with these search engines comes a new form of marketing called search engine optimization or SEO, and these SEO services are taking over the world of advertising.

Search engine optimization that is provided by SEO services deals specifically with getting a brand or website high up on search engine results such as Google. Google is the most popular search engine used by most people and for good reason. Keep in mind that Google currently owns up to 70% of the search engine market share, dominating other engines like Yahoo and Bing.

While SEO services may seem unimportant, they are actually a huge boost for any business in the modern age of technology. As mentioned earlier, people will use search engines often and as a matter of fact, emailing and searching are the two most popular internet activities to date. Furthermore, over 90% of all online experiences will begin with someone using a search engine.

Just about 80% of all internet users will ignore paid ads and will focus specifically on the organic search results they get. This is why there are benefits to working with SEO services, because if a business can get their brand high on the results list then it means they will get the most eyes on their product. If someone looks up the word pizza, they are going to look at the organic results and not the paid advertisements.

Take things a step further and understand that 75% of all people will never go past the first page of search results they get from a search engine. Furthermore, there are over 27 million pieces of online content shared each day. So this means that there is plenty of online content that users have to sift through on a daily basis and it is important for a business to be on top amongst search results.

Businesses should be aware of the fact that over half of all people will research a product or service online and this is where SEO services come in handy. When people look up a product online, it is important for a local business to be at the forefront of the list. But this can only be possible with the help of SEO services.

Only SEO services will know that the name of the website needs to be one of the top five most used anchor texts to have good results online. Plus, only SEO services will even know what it means to use text as an anchor text, to begin with. Hiring SEO services are great for local businesses because they will bring these local businesses great success in terms of search engine optimization.

In Conclusion

Every single day a large portion of Americans will use their computer or smartphone device to conduct a search on the internet. What they are looking for is going to be one of the results that are brought to them on the first page. Any local business that wants to compete with a large-scale corporation needs to invest in SEO services. Just about 50% of all people working in the field of marketing believe that search engine optimization is incredibly effective and can help local businesses boost traffic for their websites.

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